Girl Power
Period Packaging and Campaign
Girl Power is centered on destigmatizating menstruation. People are usually uncomfortable talking about periods. This is mainly due to the stance of cultures all over the world that have developed detrimental concepts and beliefs about periods.
Girl Power is a brand and campaign focusing on selling products like sanitary pads, tampons and underwear for proper protection. We should be proud of being women and boast in period positivity.
Logo + Packaging
The packaging focuses on colors that are typically associated with women and feminism like red, black, hot pink etc. The logo coincide with the colors and it’s all about simplicity and boldness.
Campaign
The campaign of Girl Power is more rebellious, feminine and angsty. The social media highlights different stories of how women are stigmatised when they get their period, more educative posts, etc. It is suppose to be a safe community for anyone to ask questions and have their voices heard. The posters are straight to the point.
